Severity
Severity

TribalNet Executive
Committee Bios

Chris L. Baca

Director of Information Technology at Santa Clara Development Corporation

Chris L. Baca has over 18 years of successful IT leadership experience. Chris gained this experience while managing IT operations for different agencies for the State of New Mexico. Baca is currently serving as the Director of Information Technology for the Santa Clara Development Corporation (SCDC). SCDC owns and operates the Santa Claran Resort, the Black Mesa Golf Club, the Puye Cliff Dwellings, the Santa Clara Travel Centers, and the Big Rock Bowling Center. Previously, as a member of the SCDC Board of Directors for 12 years, Baca was instrumental in the creation and upkeep of these businesses for the Pueblo. Baca currently is a member of the IPCC/IPMI Board of Directors, which is a five member board appointed by the 19 Pueblo Governors in the State of New Mexico. This board has oversight over the Indian Pueblo Cultural Center in Albuquerque New Mexico and the recently developed Avanyu Plaza.

Chris has earned a BA degree from the University of New Mexico. Chris and his wife Janice have two children, Jenyce and Jareth who both attend college at Northern New Mexico College.

Fred A. Buro

Chief Executive Officer at Severity Inc. - Casino Management, Marketing, Development Services

Fred Buro is a deeply experienced CEO, COO and CMO, for tribal and non-tribal casinos, resorts, and small businesses. Buro is well known for his marketing prowess, his ability to maximize the performance and profitability of large complex casinos and resorts in highly taxed competitive markets, and for his business transformation expertise. Buro served as CEO of Kewadin Casinos, CMO of MTR Gaming Group, CEO of Tropicana Casino - Atlantic City, President & COO of Trump Plaza Casino, Atlantic City, NJ and CMO for Columbia Sussex Corp. now Tropicana Entertainment. Buro is currently the Managing Partner & CEO of Severity Inc., a Management & Marketing consultancy. He is a thought leader and advisor, and sits on several boards. He is a motivational speaker, the author of many published articles about casinos and resorts. He is also the founder and publisher of Darkhorse Magazine, a lifestyle magazine for high-rollers. Buro attended Rutgers University in Newark, NJ on a Fencing scholarship and was NJ state foil champion.

Scott Cannaday

Chief Financial Officer at Isleta Resort and Casino

Mr. Cannaday is the Chief Financial Officer of Isleta Resort and Casino, having joined the enterprise in April of 2016. He is a member of the senior executive team and oversees all financial operations of the business including gaming, hotel & resort operations, retail activities, recreational offerings and business development activities.

Recruited by the property CEO for his ability to "be effective day one", Scott has been instrumental in taking the lead on several major initiatives – the most prominent of which is a $40 Million casino expansion and renovation project.

Beginning his career in Wichita Falls, TX, Mr. Cannaday has over 25 years of experience in public accounting focusing his practice on the accounting, financial, and tax needs of high-wealth individuals and their related business activities. He also has a broad background in business consulting and accounting technology services.

For approximately 10 years, he also served as a consultant, senior content developer, and lead instructor for the tax software training division of A•Plus Tax, a high-end tax processing system for CPAs, tax attorneys, and the tax practice of Arthur Andersen.

Mr. Cannaday was introduced to the casino gaming market in southern Oklahoma. In only 8 years, he progressed in the gaming industry from Controller, to Director of Finance, and CFO serving in various Native American and commercial casino operations. He also has international casino experience serving as the Director of Finance and Acting VP of Finance for a luxury resort development in Nassau, Bahamas.

With this approach in mind, he supports the goal of making Isleta Resort & Casino the entertainment & hospitality destination of choice in the southwest.

John Dinius

General Manager at Sycuan Casino

John Dinius is a San Diego native, who has been a part of the Sycuan Casino team since 1993. Dinius has held multiple roles in his 24 years at the property, including Bingo Pull Tabs Clerk, Slot Attendant, Operations Manager and Slot Director. He initiated and led a mentorship program for three years, which boosted several floor level team members to management level positions and others to enhance their job skills. His unique perspective from working his way through the ranks over the past two and a half decades, his comprehensive gaming knowledge, and positive leadership style paved the path for his appointment of Interim General Manager in 2014 and General Manager at the beginning of 2016.

As General Manager, Dinius uses a "bottom-up" philosophy rather than the standard top-down management style. By using team member focus groups he gains insights on the successes and challenges each department faces in order to better serve the property’s guests – and to foster a striving work environment. Sycuan Casino has achieved multiple milestones during his tenure, including the launch of its highly successful San Diego-centric brand in 2015 and being named one of the top 10 casinos outside of Las Vegas by Yahoo Travel. Sycuan broke ground on a new 300-room hotel tower in March 2017, which will feature three exciting new restaurants with panoramic views, a multi-ethnic fresh market, 50 suites, a luxury spa, three pools with an outdoor bar and grill, 11,400 sq. ft. ballroom, 5,297 sq. ft. junior ballroom, and 60,000 sq. ft. of new gaming space, with 2,500 Class III machines, 300 Class II machines and 80 table games.

John is an avid San Diego Padres fan and enjoys playing music and living an active lifestyle, which includes surfing and snowboarding. He has been involved with the Big Brothers Big Sisters of America organization as a mentor for the past six years and also benefitted from being a "little" with the organization during his childhood. John has lived in La Mesa, California since 2006, about five miles from the hospital where he was born. He has been married to his wife, Joy, for 11 years, with whom he has two children, Cole and Nyah, and the family dog, Lexi.